According to their website, Urban Outfitters' "established ability to understand our customers and connect with them on an emotional level is the reason for our success."
The site says that "the reason for this success is that our brands... are both compelling and distinct. Each brand chooses a particular customer segment, and once chosen, sets out to create sustainable points of distinction with that segment" and that "the emphasis is on creativity. Our goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy." ‘
Even though they butchered his name, how appropriate, this is damned funny!